The National Basketball Association this week will become the first professional sports league to market itself through TiVo’s interactive ad platform as it urges viewers to record — and hopefully watch — the finals between the Los Angeles Lakers and the Orlando Magic.

Source: Clickz.com

Date: 6/05/2009

Keys: Marketing, brands, internet technology

Link: http://www.clickz.com/3633995

Questions for discussion:

• Do you think this example of co-operative marketing is a good idea for these two firms? Why or why not?
• Can you think of any more collaborative marketing efforts that either the NBA or TiVo might consider with others? Explain your suggestions.