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The National Basketball Association this week will become the first professional sports league to market itself through TiVo’s interactive ad platform as it urges viewers to record — and hopefully watch — the finals between the Los Angeles Lakers and the Orlando Magic.


Date: 6/05/2009

Keys: Marketing, brands, internet technology


Questions for discussion:

  • Do you think this example of co-operative marketing is a good idea for these two firms? Why or why not?
  • Can you think of any more collaborative marketing efforts that either the NBA or TiVo might consider with others? Explain your suggestions.

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