The National Basketball Association this week will become the first professional sports league to market itself through TiVo’s interactive ad platform as it urges viewers to record — and hopefully watch — the finals between the Los Angeles Lakers and the Orlando Magic.
Keys: Marketing, brands, internet technology
Questions for discussion:
- Do you think this example of co-operative marketing is a good idea for these two firms? Why or why not?
- Can you think of any more collaborative marketing efforts that either the NBA or TiVo might consider with others? Explain your suggestions.