Fortune’s Andy Serwer says a combination of higher oil prices and less demand are hurting the air carriers.
Source: CNNMoney Ã¢â‚¬â€œ video report
Keys: Marketing, economics,
Questions for discussion:
- Summarize all of the reasons for airline distress starting with the rise in fuel costs. What response could management employ that would help mitigate some of these problems?
- How else would you suggest the airline industry respond in order to deal with the drop in demand for service?
- What other businesses are also likely to feel the negative effects of rising fuel costs?
- Can rising prices be good for anyone? Explain your thinking.