Online advertising contributes $300 billion to the U.S. economy, totaling 2.1 percent of the nation’s total gross domestic product, claims a study conducted by two Harvard Business School professors on behalf of the Interactive Advertising Bureau.
Keys: Economy, marketing, Internet technology
Questions for discussion:
- How has online advertising contributed to the growth of free email services such as Hotmail to social meeting sites such a MySpace and Face Book?
- Why is online advertising superior to other forms of advertising media such as television and radio?
- How does online advertising support the growth of content distribution such as music and print content?