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Online advertising contributes $300 billion to the U.S. economy, totaling 2.1 percent of the nation’s total gross domestic product, claims a study conducted by two Harvard Business School professors on behalf of the Interactive Advertising Bureau.


Date: 6/10/2009

Keys: Economy, marketing, Internet technology


Questions for discussion:

  • How has online advertising contributed to the growth of free email services such as Hotmail to social meeting sites such a MySpace and Face Book?
  • Why is online advertising superior to other forms of advertising media such as television and radio?
  • How does online advertising support the growth of content distribution such as music and print content?

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