Posted by & filed under Uncategorized.

Congress approves a measure to subsidize car purchases – consumers can get as much as $4,500 to trade in old cars. Obama expected to sign bill.


Date: 6/19/2009

Keys: Marketing, promotion, pricing, government


Questions for discussion:

  • Why might some people consider this government stimulus to the economy a “good” or “bad” idea?
  • Consider what might happen after the program is ended. Consider the impact this policy might have on those who have recently bought a new car but will not benefit from this promotional tool. How might consumers behave in the future?
  • Can you think of a better way to stimulate purchases of cars?

Leave a Reply

Your email address will not be published. Required fields are marked *