The ability, with iPhone OS 3.0, to cut and paste content across applications will mean a huge boost in traffic for Twitter.
Source: CNET News
Keys: Marketing, new product development, co-marketing
Questions for discussion:
- Do you think iPhone customers will be motivated to trade-up to this new model? Explain your thinking.
- What other collaborative marketing arrangements could help Apple boost sales of iPhone?
- What other recommendations would make to improve AppleÃ¢â‚¬â„¢s overall marketing strategy?
- Do you think the marketplace for Ã¢â‚¬Å“smart phonesÃ¢â‚¬Â is crowed or will everyone move up to these devices eventually?