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The ability, with iPhone OS 3.0, to cut and paste content across applications will mean a huge boost in traffic for Twitter.

Source: CNET News

Date: 6/17/2009

Keys: Marketing, new product development, co-marketing


Questions for discussion:

  • Do you think iPhone customers will be motivated to trade-up to this new model? Explain your thinking.
  • What other collaborative marketing arrangements could help Apple boost sales of iPhone?
  • What other recommendations would make to improve Apple’s overall marketing strategy?
  • Do you think the marketplace for “smart phones” is crowed or will everyone move up to these devices eventually?

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