The ability, with iPhone OS 3.0, to cut and paste content across applications will mean a huge boost in traffic for Twitter.

Source: CNET News

Date: 6/17/2009

Keys: Marketing, new product development, co-marketing

Link: http://news.cnet.com

Questions for discussion:

• Do you think iPhone customers will be motivated to trade-up to this new model? Explain your thinking.
• What other collaborative marketing arrangements could help Apple boost sales of iPhone?
• What other recommendations would make to improve Apple’s overall marketing strategy?
• Do you think the marketplace for “smart phones” is crowed or will everyone move up to these devices eventually?