A Jiffy Lube manager’s foray into the world of mobile couponing convinced him the practice has potential but it also proved that human nature can be a funny thing.
Source: Clickz.com
Date: 6/19/2009
Keys: Marketing, Internet technology, promotions
Link: http://www.clickz.com/3634148
Questions for discussion:
- Why do you think the promotion program isn’t working out?
- Is there something that the company can do to make it work?
- Would this type of promotional tool work better for another product or service? Explain your thinking in terms of the product and the target customer.
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