A Jiffy Lube manager’s foray into the world of mobile couponing convinced him the practice has potential but it also proved that human nature can be a funny thing.
Keys: Marketing, Internet technology, promotions
Questions for discussion:
- Why do you think the promotion program isnÃ¢â‚¬â„¢t working out?
- Is there something that the company can do to make it work?
- Would this type of promotional tool work better for another product or service? Explain your thinking in terms of the product and the target customer.