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A Jiffy Lube manager’s foray into the world of mobile couponing convinced him the practice has potential but it also proved that human nature can be a funny thing.


Date: 6/19/2009

Keys: Marketing, Internet technology, promotions


Questions for discussion:

  • Why do you think the promotion program isn’t working out?
  • Is there something that the company can do to make it work?
  • Would this type of promotional tool work better for another product or service? Explain your thinking in terms of the product and the target customer.

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