Chinese telecom-gear makers Huawei and ZTE have already conquered Africa and Asia. Next stop: Latin America.
Keys: International business, marketing, pricing, government
Questions for discussion:
- Are you surprised by ChinaÃ¢â‚¬â„¢s successful pricing strategy?
- What can global competitors do in response to Chinese low-price strategies?
- Are there lessons to be learned that relate to other industries such as automobiles, trucks, and other transportation vehicles? Explain your thinking.