CEO Fritz Henderson says the automaker has no plans to change its name.
Source: CNNMoney Ã¢â‚¬â€œ video report
Keys: Marketing, brands, new product development, management
Questions for discussion:
- Does this interview with Fritz Henderson suggest to you that GM management will be changing the direction of the firm for the better? Explain your answer.
- Do you think changing the GM brand, logos, and trademarks would help or hurt future marketing strategies?
- What changes, if any, would you consider? Explain your thinking.