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CEO Fritz Henderson says the automaker has no plans to change its name.

Source: CNNMoney – video report

Date: 6/23/2009

Keys: Marketing, brands, new product development, management


Questions for discussion:

  • Does this interview with Fritz Henderson suggest to you that GM management will be changing the direction of the firm for the better? Explain your answer.
  • Do you think changing the GM brand, logos, and trademarks would help or hurt future marketing strategies?
  • What changes, if any, would you consider? Explain your thinking.

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