The anti-smoking Truth campaign has turned to ad-supported music site Imeem for its most extensive social media effort thus far, a multi-band concert that was streamed live on the site following a month of interactive promotions.
Source: Clickz.com
Date: 6/29/2009
Keys: Advertising, social marketing, Internet technology
Link: http://www.clickz.com/3634240
Questions for discussion:
- Do you think this sort of approach to “social marketing†issues like anti-smoking, will be more successful than other communication strategies? Explain your answer.
- What do you think is the best way to persuade people in this target market not to smoke tobacco? Explain your answer.
- Do you think “fear-based†advertising works? Why or why not?
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