The Ford chairman says higher gas prices and better quality hybrids have led to changes in buyer behavior.
Source: CNNMoney Ã¢â‚¬â€œ video report
Keys: Marketing, consumer behavior, new product development
Questions for discussion:
- What are some of the reasons Bill Ford thinks consumers have avoided buying into Ã¢â‚¬Å“green carsÃ¢â‚¬Â in the past?
- Do you believe the green products offered today will be successful in the marketplace? Explain your answer.
- What product features do you think are of greatest importance to customers? Explain how you think a customer would make their decision.