The Ford chairman says higher gas prices and better quality hybrids have led to changes in buyer behavior.

Source: CNNMoney – video report

Date: 7/01/2009

Keys: Marketing, consumer behavior, new product development

Link: http://money.cnn.com

Questions for discussion:

• What are some of the reasons Bill Ford thinks consumers have avoided buying into “green cars” in the past?
• Do you believe the green products offered today will be successful in the marketplace? Explain your answer.
• What product features do you think are of greatest importance to customers? Explain how you think a customer would make their decision.