Posted by & filed under Part 4: Marketing Management.

Pushing 50, the iconic doll had lost her mojo. Richard Dickson is making her hot again.

Source: CNNMoney.com

Date: 7/10/2009

Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development

Link:  http://money.cnn.com/2009/07/09/news/companies/mattel_barbie_makeover.fortune/index.htm?postversion=2009071008

Questions for discussion:

  • Summarize the reasons given for the successful rejuvenation of sales?
  • What other reasons do you think might also have contributed to this change for the better?
  • What would you do to expand on this success? Explain your thinking.

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