EMarketer has sharply lowered its outlook for ad spending on social networks in this country. A new report from the researcher finds such expenditures will fall 3 percent to $1.1 billion this year as marketers continue their retrenchment in the poor economy.

Source: Clickz.com

Date: 7/09/2009

Keys: Advertising, Internet technology

Link: http://www.clickz.com/3634342

Questions for discussion:

• Do you think social media sites are likely to see greater advertising revenues over the next five years? Why?
• What would you do to increase the advertising design appeal to users on one social media site such as Facebook?
•  What are the some of the advantages to advertising on social media sites in comparison to other websites?
• What advantage or disadvantage is there to an advertiser to reach their target market through a social media site instead of other media such as television or magazines?