Posted by & filed under Part 4: Marketing Management.

EMarketer has sharply lowered its outlook for ad spending on social networks in this country. A new report from the researcher finds such expenditures will fall 3 percent to $1.1 billion this year as marketers continue their retrenchment in the poor economy.


Date: 7/09/2009

Keys: Advertising, Internet technology


Questions for discussion:

  • Do you think social media sites are likely to see greater advertising revenues over the next five years? Why?
  • What would you do to increase the advertising design appeal to users on one social media site such as Facebook?
  •  What are the some of the advantages to advertising on social media sites in comparison to other websites?
  • What advantage or disadvantage is there to an advertiser to reach their target market through a social media site instead of other media such as television or magazines?

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