Science Fiction Cable TV network undergoes an overhaul, changing its brand image and name.

Source: CNNMoney – video report
 
Date: 7/06/2009

Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development

Link: http://money.cnn.com/video/fortune/2009/07/06/f_scifi_rebrand_syfy.fortune/

Questions for discussion: 

• Who do you think is the target market for this firm today?
• Do you think the target market will likely change in the future with their new marketing strategies?
• Do you think the new strategies will result in growth? Explain where this growth is likely to come from.
• Which products would you put at the forefront for development? Why?
• How would you tie marketing strategies to the sale of games and their associated television programming and movies?