Science Fiction Cable TV network undergoes an overhaul, changing its brand image and name.
Source: CNNMoney Ã¢â‚¬â€œ video report
Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development
Questions for discussion:Ã‚Â
- Who do you think is the target market for this firm today?
- Do you think the target market will likely change in the future with their new marketing strategies?
- Do you think the new strategies will result in growth? Explain where this growth is likely to come from.
- Which products would you put at the forefront for development? Why?
- How would you tie marketing strategies to the sale of games and their associated television programming and movies?