Posted by & filed under Part 4: Marketing Management.

Google’s Chrome OS isn’t the first operating system to challenge Microsoft Windows’ commanding lead. But it’s got an advantage that other rivals such as Linux lacked: the Web.

Source: CNET News

Date: 7/09/2009

Keys: Marketing, new product development, new technologies


Questions for discussion:

  • Do you think Chrome OS will succeed where others have failed to take significant market share away from Microsoft?
  •  Which factors support confidence in Google’s potential to succeed and which suggest great difficulty?
  •  Which strategies would you suggest to Google if it is to persuade current Window users to switch over to Chrome?
  •  What would you recommend to Microsoft if it is to defend its long dominant leadership in this software category?
  •  What do you think this product category market will look like in five years – in terms of the number of competitors, market share, and brands?

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