Posted by & filed under Part 4: Marketing Management.

It’s undeniable that the going rate for information on the internet is “free.” That’s meant big trouble for newspapers, which have seen nearly all of their traditional roles usurped by better, faster, free online services over the past few years.


Date: 7/14/2009

Keys: Advertising, Internet technology


Questions for discussion:

  • Summarize the key points presented.
  • Do you agree or disagree that the old business model used by newspapers is no longer valid? Explain your thinking.
  • What solutions would you recommend to the newspaper industry?
  • Would you think that an online newspaper dedicated towards a youth market, (much like the “The Daily Show”, with Jon Stewart at Comedy Central), would be successful? Explain your answer.

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