Posted by & filed under Part 4: Marketing Management.

Microsoft announces a foray into online office apps, while Google unveils plans for a netbook OS.

Source: CNNMoney – video report
 
Date: 7/17/2009

Keys: Marketing, market share, brand, consumer behavior, new product development

Link: http://money.cnn.com/video/technology/2009/07/17/f_tm_microsoft_vs_google.fortune/

 
Questions for discussion: 

  • Summarize the key arguments favoring Google and those favorng Microsoft winning this battle for market share?
  • How important do you think consumer brand loyalty is in this battle?
  • What would motivate you to switch to products offered by either firm?

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