Microsoft announces a foray into online office apps, while Google unveils plans for a netbook OS.
Source: CNNMoney – video report
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Date: 7/17/2009
Keys: Marketing, market share, brand, consumer behavior, new product development
Link: http://money.cnn.com/video/technology/2009/07/17/f_tm_microsoft_vs_google.fortune/
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Questions for discussion:ÂÂ
- Summarize the key arguments favoring Google and those favorng Microsoft winning this battle for market share?
- How important do you think consumer brand loyalty is in this battle?
- What would motivate you to switch to products offered by either firm?
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