Posted by & filed under Part 4: Marketing Management.

Fortune’s Jon Fortt and Michael Copeland chat with LinkedIn’s Reid Hoffman about the Web’s future.

Source: CNNMoney – video report
Date: 7/24/2009

Keys: Marketing, management, segmentation, positioning, consumer behavior, new product development


Questions for discussion:

  • Describe the segment of the market that LinkedIn is directed towards?
  • Are you currently a part of this market? Explain why or why not?
  • How does LinkedIn distinguish itself from FaceBook, MySpace and other social networking sites?
  • How would you use the customer base and features of LinkedIn to increase revenues in the future?
  • How could the HR department of a firm use LinkedIn as a tool to recruit new employees?

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