Fortune’s Jon Fortt and Michael Copeland chat with LinkedIn’s Reid Hoffman about the Web’s future.

Source: CNNMoney – video report
 
Date: 7/24/2009

Keys: Marketing, management, segmentation, positioning, consumer behavior, new product development

Link: http://money.cnn.com/video/technology/2009/07/24/tm_reed_hoffman_linkedin.fortune/

Questions for discussion:

• Describe the segment of the market that LinkedIn is directed towards?
• Are you currently a part of this market? Explain why or why not?
• How does LinkedIn distinguish itself from FaceBook, MySpace and other social networking sites?
• How would you use the customer base and features of LinkedIn to increase revenues in the future?
• How could the HR department of a firm use LinkedIn as a tool to recruit new employees?