Fortune’s Jon Fortt and Michael Copeland chat with LinkedIn’s Reid Hoffman about the Web’s future.
Source: CNNMoney Ã¢â‚¬â€œ video report
Keys: Marketing, management, segmentation, positioning, consumer behavior, new product development
Questions for discussion:
- Describe the segment of the market that LinkedIn is directed towards?
- Are you currently a part of this market? Explain why or why not?
- How does LinkedIn distinguish itself from FaceBook, MySpace and other social networking sites?
- How would you use the customer base and features of LinkedIn to increase revenues in the future?
- How could the HR department of a firm use LinkedIn as a tool to recruit new employees?