Posted by & filed under Part 4: Marketing Management.

Microsoft’s gains in its deal with Yahoo are clear, but not so for Yahoo, according to senior writer Jon Fortt.

Source: CNNMoney – video report
Date: 7/29/2009

Keys: Marketing, management, finance, strategic alliances, product development


Questions for discussion:

  • Summarize the reasons this strategic alliance makes sense for Microsoft and for Yahoo!.
  • What products or services would you suggest Yahoo focus product development attention on for the next five years?
  • Do you think this alliance is a first step towards an eventual merger between the two firms? Explain your answer.
  • Do you think this alliance will help Microsoft gain market share from Google? Explain your answer.

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