Microsoft’s gains in its deal with Yahoo are clear, but not so for Yahoo, according to senior writer Jon Fortt.
Source: CNNMoney Ã¢â‚¬â€œ video report
Keys: Marketing, management, finance, strategic alliances, product development
Questions for discussion:
- Summarize the reasons this strategic alliance makes sense for Microsoft and for Yahoo!.
- What products or services would you suggest Yahoo focus product development attention on for the next five years?
- Do you think this alliance is a first step towards an eventual merger between the two firms? Explain your answer.
- Do you think this alliance will help Microsoft gain market share from Google? Explain your answer.