Posted by & filed under Part 4: Marketing Management.

If those organizations attacking Google’s book search settlement with publishers spent as much time lobbying Congress for better laws concerning those issues, perhaps the controversy would go away, Google’s chief Book Search engineer suggested Thursday night.

Source: CNET News

Date: 7/31/2009

Keys: Law, marketing, consumer behavior, technologies

Link: http://news.cnet.com/8301-1023_3-10300887-93.html?tag=newsEditorsPicksArea.0

Questions for discussion:

  • Do you think Google or any other firm should have these legal rights over so called orphan books?  Explain your thinking.
  • Do you think the arguments presented that favour low cost distribution of out of print book on the Internet are valid?
  • How can books with low levels of sales volume be commercially viable online?

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