Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Multinationals like IBM and Bombardier stand to profit from China’s new high-speed rail system. 

Source: CNNMoney – video report
Date: 8/05/2009

Keys: International business, economy, government, management, finance, banking, strategic alliances


Questions for discussion:

  • Summarize the current and longer term benefits to the Chinese economy associated with the building of the bullet train.
  • How are international businesses like IBM involved?
  • Besides the obvious employment and earnings derived from selling products and services to the Chinese, what additional benefits are realized by international businesses? Explain your answer.

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