An estimated 25 million borrowers will owe more than their house is worth by 2011.
Keys: Marketing, pricing, consumer behavior, economy, government
Questions for discussion:
- Research suggests that the current and expected value of a home influences the homeownerÃ¢â‚¬â„¢s attitude towards spending. Explain why this would be true.
- How do you think the conditions described in the article will influence the general buying behaviour of individual homeowners as well as potential future homeowners? Explain your thinking.