Posted by & filed under Part 4: Marketing Management.

In my local Starbucks, there’s a bald man who wears the same pristine white Prince tennis shoes every day. He is always perched on a stool, his PC open in front of him, typing away with the middle finger of each hand. He has one of those Bluetooth thingies in his ear and he’s often talking as he’s typing. This somewhat peculiar gentleman is, indeed, running his business from Starbucks.

Source: CNET News

Date: 8/08/2009

Keys: Marketing, consumer behavior, strategic planning, technologies


Questions for discussion:

  • Do you think Starbucks would be making a strategic mistake if it changed its current policies on the use of laptops?
  • How would you solve this problem of lingering non-revenue generating patrons?
  • Explain how you think patrons might react to your suggested changes.

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