Posted by & filed under Part 4: Marketing Management.

GM’s CEO says leading-edge autos like the Chevy Volt are the right investment of U.S. taxpayer money.

Source: CNNMoney – video report
Date: 8/13/2009

Keys: Marketing, international business, economy, government, finance,  strategic alliances


Questions for discussion:

  • Do you believe the future of the automobile is “electric”? Explain your answer.
  • Would you invest in this emerging technology?
  • What risks are there for GM as it moves ahead?
  • How does the selling price of vehicles enter into these discussions?

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