Posted by & filed under Part 4: Marketing Management.

Just when you were getting used to the idea of unmanned aerial vehicles patrolling the skies over your city, they’re beginning to enter buildings.

Source: CNET News

Date: 8/14/2009

Keys: Marketing, market segmentation, new product development, technologies

Link: http://news.cnet.com/8301-17938_105-10309811-1.html?tag=mncol

Questions for discussion:

  • What are the possible market segments that could see uses for these products?
  • What advantages would there be over the existing technology?
  • Which applications would not consider the price an important criterion for the decision to adopt this new technology? Explain your answer.

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