Just when you were getting used to the idea of unmanned aerial vehicles patrolling the skies over your city, they’re beginning to enter buildings.
Source: CNET News
Keys: Marketing, market segmentation, new product development, technologies
Questions for discussion:
- What are the possible market segments that could see uses for these products?
- What advantages would there be over the existing technology?
- Which applications would not consider the price an important criterion for the decision to adopt this new technology? Explain your answer.