If your office has given you a BlackBerry for work purposes, you may soon be accessing your Google Apps Gmail, calendar, and contacts via the BlackBerry Enterprise Server.

Source: CNET News

Date: 8/21/2009

Keys: Marketing, market segmentation, new product development, technologies

Link: http://news.cnet.com/8301-17939_109-10315236-2.html?tag=newsEditorsPicksArea.0

Questions for discussion:

• How does this new product development help RIM and Google as well as their corporate clients? Explain your answer.
• Although this article highlights developments to better serve the corporate market, how could it be argued that it also will be attractive to the broader consumer market for smart phones? Explain your answer.