The chain’s new line of jeans is designed to compete with $200-a-pair designer models but costs a lot less.
Source: CNNMoney.com
Date: 8/13/2009
Keys: Marketing, pricing, product development, consumer behavior, strategic planning
Link: http://money.cnn.com/2009/08/13/news/companies/gap_denim_jeans.fortune/index.htm
Questions for discussion:
- Do you think that the new jeans will revive sales at The Gap? Explain your thinking.
- How can one product, like jeans, influence the overall buying behaviour of consumers? Explain your answer in terms of a consumer decision-making model to purchase clothing.
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