Costco CEO Jim Sinegal on how the wholesale retailer went from concept to $1 billion in just three years.
Source: CNNMoney Ã¢â‚¬â€œ video report
Keys: Management, marketing, small business
Questions for discussion:
- Summarize the small business developmental history of Costco into the firm that exists today?
- What were some of the key problems faced by management in the early years?
- What would you say is the key competitive advantage offered to customers that has resulted in CostcoÃ¢â‚¬â„¢s success?
- Ã‚Â In which ways do you think Costco will be different in say, five years from today? For example, will its customer base or product offering change?