Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Chipmaker says demand for microchips will be better than expected in the current quarter. Raises sales and gross margin estimates.


Date: 8/28/2009

Keys: Marketing, economy


Questions for discussion:

  • Why are Intel’s projections an important indication of future economic activity for firms such as computer and other electronics manufacturers?
  • Why do you think sales of electronic products are likely to increase in the business and the consumer markets? Explain your answer.
  •  Are you planning to buy an electronic product in the next three to six months? Explain the reason for your purchase.

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