Description: Chic digital merchant Net-a-porter is proving that women will buy a $2,000 dress with just a click of a BlackBerry.
Keys: Marketing, retailing, technology
Questions for discussion:
- How would you describe this target market and their buyer behavior?
- Do you think this concept can grow to include a large portion of retail buyers or is it a niche?
- How would you expand this business with special promotions?
- Can this model work with other categories of consumer products that are normally purchased at retail stores? Explain your thinking.
Leave a Reply
You must be logged in to post a comment.