Description: Chic digital merchant Net-a-porter is proving that women will buy a $2,000 dress with just a click of a BlackBerry.

Source: CNNMoney.com

Date: 9/03/2009

Keys: Marketing, retailing, technology

Link:  http://money.cnn.com/2009/09/02/technology/net_a_porter.fortune/index.htm

Questions for discussion:

• How would you describe this target market and their buyer behavior?
• Do you think this concept can grow to include a large portion of retail buyers or is it a niche?
• How would you expand this business with special promotions?
• Can this model work with other categories of consumer products that are normally purchased at retail stores? Explain your thinking.