Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Taking on corporate giants can feel like tilting at windmills, but John Kopchinski’s six-year legal battle against Pfizer Inc (PFE.N) just made him a rich man. The Gulf War veteran and former Pfizer sales representative will earn more than $51.5 million as a result of his whistleblower lawsuit against the world’s biggest drugmaker and the record penalty the company must pay the U.S. government for its massive marketing transgressions.
Source: Reuters News

Date: 9/03/2009

Keys: Law, ethics, management, marketing


Questions for discussion:

  • Do you think this story will motivate or deter potential whistleblowers to come forward? Explain your thinking?
  •  Do you think the financial reward was appropriate? Besides, fines and awards, how else would you suggest the regulatory authorities work to deter illegal corporate behavior?

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