Description: Online video site YouTube is in talks with several major movie studios about renting movies to users by streaming the movies over the Internet according to a person familiar with the talks on Wednesday.
Source: Reuters News
Date: 9/03/2009
Keys: Marketing, pricing, new product development, technologies
Link: http://www.reuters.com/article/ousivMolt/idUSTRE5816W120090903
Questions for discussion:
- Do you think this concept of online “video-on-demand†will replace regular television and video-store rental businesses?
- Who will likely be the early adopters of this service?
- Do you think a pay-per-view or subscription service would be more attractive to YouTube customers?
-  How would you expect the competition to respond to YouTube’s entrance into this market?
-  Is television advertising going to fade away? Explain your thinking.
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