Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Online video site YouTube is in talks with several major movie studios about renting movies to users by streaming the movies over the Internet according to a person familiar with the talks on Wednesday.

Source: Reuters News

Date: 9/03/2009

Keys: Marketing, pricing, new product development, technologies


Questions for discussion:

  • Do you think this concept of online “video-on-demand” will replace regular television and video-store rental businesses?
  • Who will likely be the early adopters of this service?
  • Do you think a pay-per-view or subscription service would be more attractive to YouTube customers?
  •  How would you expect the competition to respond to YouTube’s entrance into this market?
  •  Is television advertising going to fade away? Explain your thinking.

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