Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Motorola Inc shares rose 6.5 percent on Friday on hopes the company could turn around its loss-making handset business with the new cellphone it developed with Google Inc.

Date: 9/11/2009

Keys: Marketing, finance, technology


Questions for discussion:

  • Do you think Cliq will find a share of the smart phone market? Explain your answer.
  • Do you think Cliq’s special features warrant such great investor confidence in the Motorola? Explain your thinking.
  • Which smart phone would you say is the most attractive for the consumer market? Explain your answer.

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