Description:Ã‚Â Apple’s CEO makes his first public appearance in a year to unveil iPod upgrades.
Source: CNNMoney Ã¢â‚¬â€œ video report
Keys: Management, marketing
Questions for discussion:
- Why is the return of Steve Jobs so important to Apple and the industry in general?
- Do you think AppleÃ¢â‚¬â„¢s new product features will resonate well with customers? Explain your answer.
- What do you think will motivate buyers to trade up to iPhone? Explain your answer.