Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Apple’s CEO makes his first public appearance in a year to unveil iPod upgrades.

Source: CNNMoney – video report
Date: 9/09/2009

Keys: Management, marketing


Questions for discussion:

  • Why is the return of Steve Jobs so important to Apple and the industry in general?
  • Do you think Apple’s new product features will resonate well with customers? Explain your answer.
  • What do you think will motivate buyers to trade up to iPhone? Explain your answer.

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