Description:  Apple’s CEO makes his first public appearance in a year to unveil iPod upgrades.


Source: CNNMoney – video report
 
Date: 9/09/2009

Keys: Management, marketing

Link: http://money.cnn.com/video/technology/2009/09/09/f_tt_apple_steve_jobs.fortune/

Questions for discussion:

• Why is the return of Steve Jobs so important to Apple and the industry in general?
• Do you think Apple’s new product features will resonate well with customers? Explain your answer.
• What do you think will motivate buyers to trade up to iPhone? Explain your answer.