Marchionne Managing Chrysler Means 5 Mobile Devices in Backpack

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: To save Chrysler Group LLC, Chief Executive Officer Sergio Marchionne has to create a mid-size sedan that can compete with the world’s best. It’s a three- to five-year job, and he may have two years to do it.

Source: Bloomberg.com

Date: 9/14/2009

Keys: Management, investing, marketing

Link: http://www.bloomberg.com/apps/news?pid=newsarchive&sid=awHymjXNOYdI

Questions for discussion:

  • Summarize the strategies that are supposed to fix Chrysler?
  • Do you think they will be successful? Explain your answer.
  • Do you think the cash plans are sufficient or will Fiat eventually invest cash into Chrysler?

Leave a Reply