Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Renault SA Chief Executive Officer Carlos Ghosn said the future of electric cars depends on a rebound in oil prices that may boost sales of the battery-powered vehicles he’s spending 4 billion euros ($5.9 billion) to develop.


Date: 9/16/2009

Keys: Marketing, finance, technology


Questions for discussion:

  • Do you think Renault’s bet on $70 oil and electric autos will be successful? Explain your answer.
  • What do you think the ideal auto would look like from a fuel design point of view? Explain your thinking.

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