Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Forget microchips. Silicon Valley sees a profitable future in the humble brick thanks to a low-energy production process that illustrates the greening of the U.S. technology capital.


Date: 9/22/2009

Keys: Marketing, new product development, technology


Questions for discussion:

  • What are the risks to builders using these new bricks? What risk is there for producers? Explain your thinking.
  • Who are the likely target markets for this innovation? Explain your thinking.

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