Description: Forget microchips. Silicon Valley sees a profitable future in the humble brick thanks to a low-energy production process that illustrates the greening of the U.S. technology capital.
Keys: Marketing, new product development, technology
Questions for discussion:
- What are the risks to builders using these new bricks? What risk is there for producers? Explain your thinking.
- Who are the likely target markets for this innovation? Explain your thinking.