Description:Ã‚Â Former Mindspring CEO Mike McQuary enters the electric car market with the Wheego Whip.
Source: CNNMoney Ã¢â‚¬â€œ video report
Keys: Small business management (p140), Marketing (p388)
Questions for discussion:Ã‚Â
- Do you think the future belongs to small car companies? Explain why or why not?
- Who would you select as the target market for these vehicles?Ã‚Â
- Develop a simple marketing plan and explain your decisions.