Description: Former Mindspring CEO Mike McQuary enters the electric car market with the Wheego Whip.
Source: CNNMoney – video report
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Date: 10/02/2009
Keys: Small business management (p140), Marketing (p388)
Link: http://money.cnn.com/video/technology/2009/10/02/tech_all_electric_car_wheego.cnnmoney/
Questions for discussion:ÂÂ
- Do you think the future belongs to small car companies? Explain why or why not?
- Who would you select as the target market for these vehicles?ÂÂ
- Develop a simple marketing plan and explain your decisions.
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