Posted by & filed under Part 4: Marketing Management.

Description:  Former Mindspring CEO Mike McQuary enters the electric car market with the Wheego Whip.

Source: CNNMoney – video report
Date: 10/02/2009

Keys: Small business management (p140), Marketing (p388)


Questions for discussion: 

  • Do you think the future belongs to small car companies? Explain why or why not?
  • Who would you select as the target market for these vehicles? 
  • Develop a simple marketing plan and explain your decisions.

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