Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: There was a day when information technology personnel toiled behind the scenes to make their corporate computing infrastructure work. But in the Internet era, those experts increasingly are getting starring roles in corporate computing leadership rather than being supporting cast members. Such is the case for Shelton Shugar, Yahoo’s senior vice president of cloud computing.


Date: 10/01/2009

Keys: Marketing (p420), Finance (p590), HR (p286)


Questions for discussion:

  • Do you think Yahoo’s strategy will work? Why or why not?
  • What advantages and disadvantages are there for clients to use Yahoo cloud computing services?
  • How does the decision to use cloud computing services affect firm’s financial planning?

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