Description:  The 2010 Buick Lacrosse CXS is a luxury sport sedan combining comfort riding and decent performance from V6 models.

Source: CNNMoney – video report
 
Date: 10/08/2009

Keys:  Marketing (p388), New product development (p420)

Link: http://money.cnn.com/video/luxury/2009/10/08/lux_peter_buick_lacrosse.cnnmoney/

Questions for discussion: 

• Do you think this new vehicle will be successful? Explain your answer.
• Do you think the problems associated with GM can be overcome?
• Are the positive attributes associated with this vehicle sufficient to reposition the GM brand in consumers’ minds?