Posted by & filed under Part 4: Marketing Management.

Description:  The 2010 Buick Lacrosse CXS is a luxury sport sedan combining comfort riding and decent performance from V6 models.

Source: CNNMoney – video report
Date: 10/08/2009

Keys:  Marketing (p388), New product development (p420)


Questions for discussion: 

  • Do you think this new vehicle will be successful? Explain your answer.
  • Do you think the problems associated with GM can be overcome?
  • Are the positive attributes associated with this vehicle sufficient to reposition the GM brand in consumers’ minds?

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