Description:Ã‚Â The 2010 Buick Lacrosse CXS is a luxury sport sedan combining comfort riding and decent performance from V6 models.
Source: CNNMoney Ã¢â‚¬â€œ video report
Keys:Ã‚Â Marketing (p388), New product development (p420)
Questions for discussion:Ã‚Â
- Do you think this new vehicle will be successful? Explain your answer.
- Do you think the problems associated with GM can be overcome?
- Are the positive attributes associated with this vehicle sufficient to reposition the GM brand in consumersÃ¢â‚¬â„¢ minds?