Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Google plans to launch an online store to deliver electronic books to any device with a Web browser, threatening to upset a burgeoning market for dedicated e-readers dominated by Amazon’s Kindle.

Source: Reuters.com

Date: 10/16/2009

Keys: Competing in world markets (p100), Marketing (p387)

Link:  http://www.reuters.com/article/internetNews/idUSTRE59E28H20091016

Questions for discussion:

  • Do you think Google’s strategy will work?
  • Does Google’s strategy have any competitive advantage over the competition? Explain your answer.

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