Description: Google plans to launch an online store to deliver electronic books to any device with a Web browser, threatening to upset a burgeoning market for dedicated e-readers dominated by Amazon’s Kindle.
Source: Reuters.com
Date: 10/16/2009
Keys: Competing in world markets (p100), Marketing (p387)
Link: http://www.reuters.com/article/internetNews/idUSTRE59E28H20091016
Questions for discussion:
- Do you think Google’s strategy will work?
- Does Google’s strategy have any competitive advantage over the competition? Explain your answer.
Leave a Reply
You must be logged in to post a comment.