Description: Google plans to launch an online store to deliver electronic books to any device with a Web browser, threatening to upset a burgeoning market for dedicated e-readers dominated by Amazon’s Kindle.
Keys: Competing in world markets (p100), Marketing (p387)
Questions for discussion:
- Do you think GoogleÃ¢â‚¬â„¢s strategy will work?
- Does GoogleÃ¢â‚¬â„¢s strategy have any competitive advantage over the competition? Explain your answer.