Description: McDonaldÃ¢â‚¬â„¢s Corp. is staking its future in India on burgers made from mashed potatoes, peas and spices. Sumil Mittal says itÃ¢â‚¬â„¢s a good bet. Mittal, 19, sits beneath the golden arches at a McDonaldÃ¢â‚¬â„¢s in Ambala, a small town 125 miles north of New Delhi. HeÃ¢â‚¬â„¢s eating the vegetarian McAloo Tikki sandwich, with french fries and a Coke, before seeing the new Bollywood movie, Ã¢â‚¬Å“Wake Up Sid.Ã¢â‚¬Â
Keys: Competing in world markets (p100), Marketing (p387), Business Ethics and social responsibility (p32)
Questions for discussion:
- Do you think McDonaldÃ¢â‚¬â„¢s strategy in India is socially responsible? Explain your answer.
- Do you think fast-food consumers in India are much different than consumers elsewhere Ã¢â‚¬â€œ aside from the menu?
- What risks are there for McDonald in India?