Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Windows 7 is drawing rave reviews, but can Microsoft parlay the momentum into its other products?

Source: CNNMoney – video report
Date: 10/13/2009

Keys:  Marketing (p388), New product development (p420), Management (p252)


Questions for discussion: 

  • What do you think Microsoft’s future looks like, especially in terms of new products?
  • Do you agree with the criticisms of Microsoft’s management since Bill Gates left active decision-making of the firm? Explain your answer.

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