Posted by & filed under Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The online retailer’s stock finishes up nearly 30% as investors see the company becoming a powerhouse of the post-recession economy.


Date: 10/23/2009


Questions for discussion: 

  • Do you think investors are correct in their assessment of future online sales and profits at Amazon?
  • Do you think some categories of merchandise or services will grow faster than others? Explain your thinking.

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