Posted by & filed under Part 4: Marketing Management.

Description:  Evan Williams says the company is focused on beefing up its technology, not making money, for now.

Source: CNNMoney – video report
Date: 10/21/2009


Questions for discussion: 

  • What do you think the Twitter business model will look like when it finally announces its strategies for generating revenues? Explain your answer.
  • Do you think Twitter is a fad?
  • Why do you think Twitter has been so successful?
  • Who is Twitter’s target market?

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