Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: The founder of online encyclopedia Wikipedia said on Wednesday he had entered into a partnership with computer company Hewlett Packard that will allow users to create and print magazines.


Date: 10/21/2009


Questions for discussion:

  • Do you think this business model of on-demand magazine printing will become popular?
  • Who do you think the target markets are likely to be?
  •  How can Wikipedia earn revenues through this partnership?

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