Description:Ã‚Â The first pets-only airline transports cats and dogs in safe and caring conditions.
Source: CNNMoney Ã¢â‚¬â€œ video report
Questions for discussion:Ã‚Â
- Explain why this airline is doing well when most others are flying through rough skies.
- Is this niche market likely to grow?
- Explain the customer behavior in choosing this service?
- Are there other opportunities for businesses catering to the same target customer? Explain your answer.