Description: The first pets-only airline transports cats and dogs in safe and caring conditions.
Source: CNNMoney – video report
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Date: 10/30/2009
Link: http://money.cnn.com/video/fortune/2009/10/30/f_lat_pet_airways.fortune/
Questions for discussion:ÂÂ
- Explain why this airline is doing well when most others are flying through rough skies.
- Is this niche market likely to grow?
- Explain the customer behavior in choosing this service?
- Are there other opportunities for businesses catering to the same target customer? Explain your answer.
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