Posted by & filed under Part 4: Marketing Management.

Description:  The first pets-only airline transports cats and dogs in safe and caring conditions.

Source: CNNMoney – video report
 
Date: 10/30/2009

Link: http://money.cnn.com/video/fortune/2009/10/30/f_lat_pet_airways.fortune/

Questions for discussion: 

  • Explain why this airline is doing well when most others are flying through rough skies.
  • Is this niche market likely to grow?
  • Explain the customer behavior in choosing this service?
  • Are there other opportunities for businesses catering to the same target customer? Explain your answer.

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