Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Microsoft Corp (MSFT.O) is viewed as the most likely buyer or partner for IAC/InterActiveCorp’s (IACI.O) Ask.com if CEO Barry Diller decides to throw in the towel on the struggling search engine.

Source: Reuters.com

Date: 10/28/2009
Link: http://www.reuters.com/article/americasPrivateEquityNews/idUSTRE59R44720091028

Questions for discussion:

  • Why do you think Ask.com failed to meet expectations for IAC/InterActive?
  • Why do you think Microsoft would be interested in acquiring Ask.com?

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