Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

 Description:  Apple’s CEO is Fortune’s top business leader of the last 10 years for his impact on computing, movies, music and cell phones.

Source: CNNMoney – video report
Date: 11/04/2009


Questions for discussion: 

  • Summarize the contribution made by Steve Jobs to Apple?
  • What motivational role has Jobs played as CEO at Apple?
  • Do you think Apple would have been as successful without Jobs? Explain your answer.

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