From fashion passion to profit

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  An enthusiasm for vintage threads led entrepreneurs to create the successful online clothing retailer, ModCloth.com.

Source: CNNMoney – video report
 
Date: 11/10/2009

Link: http://money.cnn.com/video/smallbusiness/2009/11/10/sbiz_makeover_modcloth.smb/

Questions for discussion: 

  • Why do you think this small business has succeeded?
  • What problems are these entrepreneurs facing, now that they are beginning to grow their business?
  • How would you promote this brand and drive sales?

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