Description: Vivendi SA, owner of the worldÃ¢â‚¬â„¢s biggest music company, can decide as soon as today to sell its 20 percent stake in NBC Universal, paving the way for General Electric Co. and Comcast Corp. to combine their media assets.
Questions for discussion:Ã‚Â
- Summarize the strategic thinking behind a possible sale by Vivendi SA and the merger of General Electric Co. and Comcast Corp. media assets?
- Do you think the merger makes sense? Explain your thinkning.