Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business.

Description: Vivendi SA, owner of the world’s biggest music company, can decide as soon as today to sell its 20 percent stake in NBC Universal, paving the way for General Electric Co. and Comcast Corp. to combine their media assets.

Source: Bloomberg.com

Date: 11/15/2009

Link:  http://www.bloomberg.com/apps/news?pid=20601103&sid=a4UvueFpO4oE

Questions for discussion: 

  • Summarize the strategic thinking behind a possible sale by Vivendi SA and the merger of General Electric Co. and Comcast Corp. media assets?
  • Do you think the merger makes sense? Explain your thinkning.

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